Case Study

Coeur d'Alene Team
About Panhandle Carpet One Floor & Home


Idaho's locally and family-owned flooring store, with 18 years of experience, has earned a trusted reputation throughout the community.

Known for exceptional customer service and expert guidance, the team proudly serves Idahoans from all walks of life—regardless of budget.

Once again recognized as the best flooring store, this year brings even more to celebrate. Owner Don Kimball Jr. has been honored by the Idaho Business Review as an Icon for his leadership in the flooring industry and his commitment to developing talent within the trade. These accolades reinforce the store’s commitment to staying at the forefront of the industry, offering customers the best service, selection, and satisfaction.

From the latest trends in LVP flooring to a wide array of high-quality carpet, tile, and more, the store continues to provide options that suit every style and budget.


⭐⭐⭐⭐⭐

"Honestly, the overall experience of it has been super amazing, we just get more and more views and people coming in!"

-Chelsea Wymerving
Panhandle carpet cda team

Our Process 

• What They Needed
Chelsea and the Panhandle Carpet One crew knew they had a great brand and beautiful work—but getting that across on social media felt daunting. While the larger Panhandle brand had social media in place, they wanted localized content that showcased what they were doing at the Coeur d’Alene store, not just generic corporate posts.

They needed clarity, consistency, and someone to walk alongside them—not just for content creation, but for strategy, execution, and a little fun in the process.

• What We Did
We built a content system that worked around their schedule and made Chelsea feel confident on camera. From coaching through what to say, to editing out the slip-ups, to batch filming in quick, low-stress sessions, we helped the team show up authentically, without stress or second-guessing. Then we scheduled it all out so their feed kept rolling, even when they were out of the office.

• The Results
Views shot up, and people in town started recognizing Chelsea and the brand online. Foot traffic increased. Customers started calling, saying, “I saw your videos!”—even when Chelsea was away.

With content that runs itself and a guide they trust, the Panhandle Carpet One team now shows up online like pros, every single month.

Increased

Foot Traffic

Local Recognition

Customers say, "Hey, I saw you on social media!"
Award held panhandle carpet one

Panhandle carpet one award
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